Hi, I'm Drew

You built something with AI. Growing it is a different problem.

I work with a small number of founders on the things that actually decide whether an AI product becomes a business, positioning, pricing, distribution, and the unglamorous middle of the funnel.

Book a short call

Book a short call

Building got easy. Growing didn't.

You've shipped. Now it's quiet.

The product works. The demos land. But signups are slow, conversions are worse, and you're not sure what to fix first.

You're optimising the wrong things

It's tempting to keep polishing the product. Meanwhile the landing page converts at 0.4% and you don't know your activation rate. That's where the revenue is.

You're optimising the wrong things

It's tempting to keep polishing the product. Meanwhile the landing page converts at 0.4% and you don't know your activation rate. That's where the revenue is.

You're optimising the wrong things

It's tempting to keep polishing the product. Meanwhile the landing page converts at 0.4% and you don't know your activation rate. That's where the revenue is.

Build-in-public stopped working

You got some followers. You didn't get customers. Distribution is a different skill, and it's the one nobody teaches builders.

Build-in-public stopped working

You got some followers. You didn't get customers. Distribution is a different skill, and it's the one nobody teaches builders.

Build-in-public stopped working

You got some followers. You didn't get customers. Distribution is a different skill, and it's the one nobody teaches builders.

Your pricing is a guess

You picked a number because it felt right. It might be half what it should be. It might be double. Either way, you're losing money.

Why work with me?

I run growth for a multi-million member subscription platform. Paid acquisition, conversion, onboarding, lifecycle, pricing… the systems that move revenue at scale. I manage real budgets and hit real targets every week.

I take on a few founders each quarter when I have capacity. It's the work I find most interesting outside the day job, and it keeps me close to what's actually shipping in AI.

Book a short call

Book a short call

A good fit looks like this

You've shipped a working product. Not an idea

You've shipped a working product. Not an idea

You want someone who'll tell you what they think

You want someone who'll tell you what they think

You can ship fast.

You can ship fast.

This isn't a side project

This isn't a side project

How this works

01 You apply

Tell me what you've built and where you're stuck. I read every application.

02 We talk

03 The teardown

04 We ship

05 What's working gets bigger

Services

A full audit of your product, positioning, pricing, and funnel. You walk away with a prioritised plan and the handful of things worth fixing first. For a lot of founders, this alone unblocks the next six months.

Growth Teardown

2-weeks

A full audit of your product, positioning, pricing, and funnel. You walk away with a prioritised plan and the handful of things worth fixing first. For a lot of founders, this alone unblocks the next six months.

Growth Teardown

2-weeks

Weekly work together. Think of it as having a senior growth person on your team without the headcount. I design experiments, write the copy, and tell you where to focus. Limited to 5 founders at a time.

Founder Partnership

ongoing

Weekly work together. Think of it as having a senior growth person on your team without the headcount. I design experiments, write the copy, and tell you where to focus. Limited to 5 founders at a time.

Founder Partnership

ongoing

Slots left for Q2, book a call